The social media influencer marketing survey found that most of the digital creators hail from top metro cities – the largest percentage coming from Delhi and Mumbai, with 24.9% and 21.2% respectively, while Bangalore and Kolkata contribute to 7.9% and 6.3% respectively. These influencer marketing statistics reflect a huge potential in these cities for brands who are looking to leverage influencer marketing.
In terms of age, the social media influencer marketing report uncovered that most respondents fall in the 18-30 age bracket, with 50% of respondents being between 18-24 years old. It would be safe to say then that the youth of today is not just influencing but inspiring and even changing minds.
We also see a healthy distribution in gender with almost 50% of the influencers who took the survey being females.
Almost 60% of the influencers in our country who have taken the survey get a chance to work with less than 3 brands in a month. This shows that most of them are still in the initial stage of their influencer journey.